A celebration in the heart of the Eternal City

In the heart of Rome, at Via del Leone 16, Gritti opens its first flagship boutique.
It is a place where heritage and modern Italian perfumery come together.
More than a store, it is an intimate space to experience the House’s creations,
discover exclusive launches, and step into the world of Gritti Fragrances.

The boutique interiors are crafted in travertine, a timeless stone that links Rome’s grandeur with Venetian heritage.
This dialogue between the two cities reflects the spirit of Gritti, where history and modernity find harmony.

The Event

The grand opening gathered more than 400 guests, including actors, celebrities, influencers, and close friends of the brand.
An unforgettable evening that celebrated Gritti’s arrival in Rome with style and passion.

The evening unfolded in a refined atmosphere of light, music, and scent, reflecting the essence of the brand’s Venetian heritage and its contemporary vision. Every detail, from the décor to the olfactory journey, was curated to offer guests an authentic immersion into the Gritti universe.

Guests were invited to explore the boutique’s refined interiors, where the brand’s most iconic creations stood alongside exclusive novelties unveiled for the occasion. The atmosphere captured the essence of Italian craftsmanship, turning every corner into a sensorial journey.