FROM PASSION TO PERFUME.
Gritti Venetia has a rich history of the Gritti family, a dynasty of ingenious politicians, merchants, and artists. The brand’s basis ― loyalty to its own values, traditions, and desire to go forward ― is reflected in the family coat of arms, crowned with the famous motto Sustinet nec fatiscit (Latin for “Don’t let difficulties stop you”).
The Gritti name is synonymous with breathtaking fragrances and the utmost attention to perfume ingredients, packaging details, and environmental care.
Luca Gritti personally selects perfume ingredients for the brand’s compositions, travels the world discovering the best raw materials, and works with the most challenging fragrance families.
Gritti Venetia is a family-run business with its own production in Bologna. Each brand item is unique: from the idea and creation of the fragrance formula to the manual bottle filling and the external packaging.
Gritti Venetia respects the past, the present, and the future: we choose eco-friendly materials, support Italian craftsmanship, and believe in sustainable business development.
Luca Gritti’s laboratory is a place of passion and experiments. From the design of Gritti Venetia’s bottles reminiscent of the Nose personal library to the twists of perfume ingredients made for Gritti Privé ― everything begins here.